Shop safe New Zealand

People make purchases at fake webshops more often during the Christmas shopping period, trying to find the best deal. 

To address that, this year we’re launching the inaugural #ShopSafeNZ campaign. We launch on 25 November - one month out from Christmas and will keep campaigning throughout Black Friday, Cyber Monday, Christmas, Boxing Day and the New Year shopping period. 

Dealing with fake webshops is part of The Domain Name Commission’s (DNC) daily routine. We work closely with the InternetNZ research team in order to identify and follow up fake webshops and we are one of the known experts in New Zealand when it comes to using machine learning to identify whether a domain name is more likely to be associated with a fake webshop.

With our #ShopSafeNZ campaign, our focus is on helping everyday New Zealanders spot a fake webshop and to share some simple online security tips to have a safer online shopping experience. 

We’ve built a dummy fake webshop for the campaign, available at To help spread the message, we have created a gingerbread army who will be delivering safer online shopping tips on our fake webshop. Tips will also feature in our newsletter and on social media. 

Our guide to a safer online-shopping experience, written in partnership with CERT NZ also lists the most common red flags with online stores. 

Support our #ShopSafeNZ campaign

Share it
Please follow us on Twitter and share our campaign content.  We have various spot prizes and competitions running over the month for those who engage with the hashtag #ShopSafeNZ. You can also use our social resources to spread the message!

Report it 
If throughout the campaign you spot a fake .nz webshop, we encourage you to report it to The Domain Name Commission can validate the domain name’s contact details and potentially suspend that domain name and disrupt a fake webshop’s online presence. 

Are you an organisation with a safer .nz shopping message to share? Get involved by sending us your company logo to and we will send you our supporters’ pack and add you to our supporter page. 

#ShopSafeNZ 2019 supporters

ASA logo

The Advertising Standards Authority (ASA) self-regulate advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply.


CAB logo

We provide free, confidential, independent information and advice to anyone. We help people know what their rights are and how to access services they need. We use insights from our clients' experiences to show when policies and laws and/or their implementation are having a negative impact on people. We work for positive social change.

DIA logo

The Department of Internal Affairs serves and connects people, communities and government to build a safe, prosperous and respected nation.
Ko tā te Tari Taiwhenua he whakarato me te hono i ngā iwi, ngā hapori me te kāwanatanga ki te hanga motu haumaru, tōnui, whai mana hoki.

dotnz logo

The registry for .nz domain names and the operator of the .nz domain name space. Registry is operated by Internet New Zealand, Inc., a non-profit, charitable open membership organisation with a vision of a better world through a better Internet.


FSCL logo

We provide an independent and impartial dispute resolution service. We are free to consumers. We resolve complaints between consumers and our scheme participants. In doing so, we are an alternative to legal proceedings for resolving financial services disputes.


CERT NZ is your first port of call when you need to report a cyber security problem. We support businesses, organisations and individuals affected by cyber security incidents, and provide trusted and authoritative information and advice.


InternetNZ logo

InternetNZ is a non-profit organisation, and the home and guardian of .nz – providing the infrastructure, security and support to keep it humming. We use the funding from the sale of .nz domain names to support the development of New Zealand's Internet through policy, community grants, research and events. Our mission is an Internet that is open, secure, and for all New Zealanders.

OPC logo

The Privacy Commissioner's Office works to develop and promote a culture in which personal information is protected and respected.


TDR logo

The Telecommunications Dispute Resolution service (TDR) is a free and independent service to help consumers manage complaints about any product or service from their telecommunications provider.


OFLC logo

The Office of Film and Literature Classification, Te Tari Whakarōpū Tukuata, Tuhituhinga,  is an independent Crown entity responsible for age rating and providing descriptive notes for all films and DVDs that come into NZ. It also does other classification work for law enforcement. The Office also has a key role in providing information to the public about classification work, it conducts research and produces evidence based resources to promote media literacy and enable people to make informed choices about content they consume.